This page defines the baseline scope for the $299/month managed website service: website operations, search visibility, local presence, reputation management, and direct support.
The model is ongoing ownership, not a one-time build or a bundle of disconnected add-ons. You work directly with Rob, and the website and local online presence are improved over time.
If a request exceeds routine website and marketing operations (new systems, complex integrations, or major expansions), it moves to separate scoped work before implementation.
These categories define the standard service boundary for a typical local or service business.
Website & infrastructure
- Professional mobile-friendly design and initial build
- Managed hosting, SSL, DNS coordination, and security basics
- Maintenance, monitoring, backups, recovery, and urgent fixes
Search visibility
- Technical and on-page SEO
- Search Console, analytics, indexing, sitemap, and metadata management
- Local keyword, service-page, and conversion-path improvements
- Local citation setup and correction plus relevant directory coverage
- Authority development and expert-source opportunities with relevant independent publications and editorial outlets
Reputation & local presence
- Google Business Profile setup and ongoing management
- Business information and local citation consistency
- Google review monitoring and personalized replies
- Review links, QR codes, and honest customer review-request campaigns
- Assistance reporting reviews that violate platform policies
Content & direct support
- Routine text, photo, service, pricing, hours, and service-area updates
- Minor layout and call-to-action improvements
- Direct, responsive support from the person doing the work
- Response within 1 business day for most requests
Rule of thumb: routine improvements to the existing website, search presence, listings, and reputation workflow are part of the service. Net-new systems, major redesigns, or substantial structural expansion require scoped delivery.
Common included requests include service and photo updates, Google Business Profile changes, review replies, review-request setup, citation corrections, SEO fixes, and correction of conversion-impacting issues.
- Update hours, phone numbers, and service area coverage
- Add or revise service descriptions and FAQs
- Swap photos, adjust text, and keep pages current
- Fix conversion-impacting issues (forms, click-to-call, broken links)
- Reply to new Google reviews using the business’s context and voice
- Request honest reviews from real customers when authorized contact information is provided
- Prepare genuine expert commentary, project evidence, or original insights for legitimate outreach
The objective is operational reliability and maintainability across the full lifecycle, not launch-day quality only.
Typical scoped work includes custom software, complex integrations, e-commerce operations, major redesigns, high-volume content production, professional media production, and paid-ad campaign management. Ad spend and premium third-party services are always separate. Ongoing social media management is not offered.
Honest reputation management
- Review requests go only to genuine customers the business is authorized to contact
- No incentives, review gating, selective positive-review requests, or pressure for a particular rating
- Sensitive or disputed replies may require business approval before publishing
Local citations and authority development
Mendola.Tech maintains accurate local citations, pursues relevant directory and outreach opportunities, develops useful source materials, and may help qualified clients contribute expert commentary, project evidence, or original insights to relevant independent publications and editorial outlets.
Editorial coverage, link placement, link attributes, indexing, traffic, and rankings are never purchased or guaranteed. A business must provide genuine expertise or evidence and satisfy the publication’s independent editorial standards.
- Focus on relevant directories, useful source materials, legitimate outreach, and expert-source opportunities with relevant independent publications and editorial outlets
- Local citation setup and correction can be included work.
- Expert-source preparation and outreach can be included work for qualified businesses with genuine expertise or evidence.
- Independent publications control whether a business is cited and how any link is treated; client status alone never guarantees editorial inclusion.
- Genuine editorial citations may use ordinary crawlable links when independently justified by the publication.
- Commercially purchased or guaranteed placements are not offered.
- No bulk purchased links, private link networks, or spam placements
- No fixed link quantity, placement lifetime, indexing, or ranking outcome is guaranteed